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March Meeting
Saturday, March 10
8:30 am to 12:30 pm
Renaissance Denver Hotel
3801 Quebec Street
Denver, Colorado 80207
For an interactive map, click here.
Register by Tuesday, March 6 to get your early-bird discount!
 Lorrie Morgan-Ferrero
The Non-Writer’s Guide to Attention-Grabbing Promos and Marketing Materials
Can’t figure out why your promotional materials aren’t getting you booked more? Well, 9 times out of 10 the problem isn’t YOU. It’s the WORDS!
There is no other skill directly responsible for bringing more money into your business than copywriting. Period. Even if you're not a writer, Lorrie's easy-to-understand tips and techniques will help you craft copy that gets prospects to take action! In this powerful program, you’ll discover:
- The 5 most common mistakes speakers make with their marketing materials (and how to avoid them like the plague)
- How to get meeting planners excited about working with you by choosing specific words and phrases (so effective it’s hard to believe it’s legal)
- Insider techniques that reveal how to effortlessly hook meeting planners eager to book you (so you can spend more time doing what you love most – speaking!)
- How to craft a headline that pulls the most reluctant meeting planner into your copy (skimp here and it doesn’t matter how good the rest of your copy is...no one will ever get to it!)
- How to use color and fonts to attract the eye like a hummingbird to nectar (when you know the insider secrets to the graphical element of copy you deliver an irresistible one-two punch!)
- Shhh - A proprietary copywriting process that makes your copy connect so deeply with your audience they will feel as if you’re only speaking to them (think about it…if we don’t know, like and trust someone, we don’t choose to do business with them!)
- And much more!
Lorrie Morgan-Ferrero of Red Hot Copy (www.redhotcopy.com) has fast become one of the most sought after copywriting experts in America. With over 25 years of writing experience, Lorrie's carefully crafted words have sold millions of dollars of services and products in a variety of industries. Her clients include Mark Victor Hansen, Les Brown, John Childers, Alex Mandossian, Alexandria Brown, Stephen Pierce, Loral Langemeier, Tom Antion and many others. Now she wants to show you how to skyrocket your prestige, bookings, and income.
(Plus a bonus session! See details below!)
ALSO
Ilan Shamir
Products for Profit, Protection and Promotion of Your Signature Concepts
Ilan has developed over 100 products which carry his message to more than fifty million people.
His products are in hundreds of stores creating visibility, credibility and profits. In this fun and practical program, Ilan will share how to:
- Create simple printed products quickly and cost-effectively
- Create profitable products for one or more of your signature concepts
- Maximize your back-of-the-room sales
- Pre-sell your products as part of your speaking package
- Get your products into wholesale and retail outlets
- And leverage product sales to create speaking bookings!
Ilan Shamir, president of Your True Nature, Inc., is the author of The True Nature of Designing Successful Products, Advice from a Tree and A Thousand Things Went Right Today. Ilan is a past Vice-President of NSA/CO, was a part of the wildly successful UNCOLA team for 7UP in the 1970s, created products for the Willy Wonka Company and has sold over 20 million of his unique books, journals, greeting cards, stationery, and gift products.
AND
Carolyn Strauss
He, She, They Listen: Effective Communication with Men and Women
Men and women are different. Apart from the obvious, men and women hear, process and prioritize information differently. Which means your message may be misconstrued, misinterpreted or simply missed entirely. Don’t let it! In this session you’ll learn how to:
- Make sure your audience hears what you intended to say
- Capture and hold your audience’s attention
- Increase your likability and credibility by connecting with them both intellectually and emotionally
- Ensure your audience implements what you’ve told them
- Create a bond with the meeting planner so they want you back again and again
- And translate this information into your personal life to improve all your relationships!
Carolyn Strauss is the designer, CEO and spokesperson for The Carolyn Strauss Collection, a multi-million dollar apparel company. A plus-size model for 20 years with the Ford Modeling Agency, Carolyn is a self esteem expert who has appeared on Entertainment Tonight, Maury, Sally Jesse Raphael, CNN and more. She has studied male-female dynamics for more than six years and just completed a year-long Mastery and Leadership program in creating peace in communication between men and women.
Plus networking led by Glenn Thayer!
Don’t miss out on your early-bird discount! Register today!
Click here to register
Schedule
7:30 Registration and Networking
7:45 First Timers Meeting
8:30 Program Begins
12:30 Optional Networking Lunch
1:30 Bonus Session!!
________________________________________
Bonus Session!!
“Insider Marketing Secrets to Profit and
Prestige for Speakers”
Creating the Ultimate One-Sheet to Spark More Excitement, Book More Gigs, and Boost Your Reputation As THE Expert
Marketing can (and should) be fun, easy, and profitable! And it is with a teacher like Lorrie Morgan-Ferrero. This firecracker of a marketer is going to reveal in simple-to-understand talk:
- How to add spark and sizzle to your one-sheet so you stand out head and shoulders above the competition
- The 3 most critical elements of marketing the majority of all speakers IGNORE
- How one small change can boost your bookings…AND your income
- Exactly how to apply Lorrie’s 5 step SOBOC formula to turbo-charge any marketing piece
- How changing a few simple words will cause your competitors to drop off the planet
- The secret to getting a repeatable, predictable result every time someone sees your one-sheet
- How to instantly diagnose mistakes effortlessly so you aren’t doomed to keep repeating them
- And so much more!
Note: This is a hands-on workshop. If you have a one-sheet you would like help on, please bring it.
The Bonus Session will be from 1:30 to 3:30 and is only $25.
Make plans to stay!
Want to join NSA/CO as a Member or Affiliate? Contact our VP of Membership Christie Ward at Christie@ChristieWard.com or
303-252-4040.
Don't delay, register today! |
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