Sylvie di Guisto, CSP, CPAE
You Have 7 Seconds. Make Them Count!

How much of your success with clients depends on your product or service- the features, data, facts, and figures? And how much depends on you, the human being, interacting with that client? Probably more than you might think. Sylvie unpacks the seemingly fleeting micro-moments that can shape trust, build loyalty, and influence decisions - moments that are often overlooked but hold the power to define the outcome of every client relationship.

Clients make snap decisions. Should they hire us, trust us, buy something from us, or buy into us? It just takes a blink of an eye, and like it or not, you’re going to be judged. And while we may wish to believe that their decisions are based on logic and reason, most often, they are anything but rational. Instead, they are deeply influenced by unconscious beliefs and hidden drivers that shape how they perceive and respond to us - humans.

This may seem unfair, but it’s also an opportunity to take control of the narrative and showcase your best self - from the very first interaction to the lasting impression you leave behind. Recognizing and understanding these forces is the key to turning quick judgments into enduring trust, loyalty, and influence.

This keynote offers an insightful journey through the entire customer experience journey, uncovering how seemingly fleeting micro-moments - at every touchpoint - can have a profound macro impact. From first impressions that set the tone to lasting impressions that solidify relationships, Sylvie highlights how these pivotal moments define trust, strengthen connections, and drive business outcomes.

ROI & Key Outcomes:

About Sylvie:

If you’ve ever made a costly mistake and thought, “Why did I do that?” or been caught in the aftermath of a team member’s snap decision and wondered, “How did that happen?,” you’ve experienced firsthand how unconscious drivers and hidden perceptions influence decision-making. So what can you do to help ensure you make the right decision in the future—a decision born of your self-awareness and higher thinking? Our [opening keynoter, closing keynoter, next speaker], Sylvie di Giusto, has the answer.

Sylvie helps successful companies, associations, and government agencies grow their brands and bottom lines and expand their initiatives through her signature Power of Choice framework that creates the optimal physical, mental, and emotional conditions for right decision-making. Her singular take on modern emotional intelligence turns the woefully abstract into the wonderfully actionable, giving you everything you need to be served—rather than swayed—by your emotions.

Sylvie is the author of three books on business, leadership, and customer experience and she is one of the fewer than 12 percent of speakers worldwide who has received the Certified Speaking Professional designation. She is also an avid boater and the mother of two teenagers who test her commitment to emotional intelligence. Every. Day.

You are about to enjoy one of the most interactive and thought-provoking journeys through the brain, the mind, and the unconscious available anywhere on any stage—a journey designed to lead you to the heights of personal, professional, and organizational success through The Power of Choice. So—rather than invite you to sit back and relax, I would like to invite you to lean in and engage and join me now in welcoming our [opening keynoter, closing keynoter, next speaker], Austrian by birth, German in her work ethic, French in her heart, Italian in her kitchen, and American by choice, SYLVIE DI GIUSTO!  [Dee-Juice-Toh]!