OCTOBERÂ 2026 MONTHLY MEETING
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National Speaker
Scott McKain, CSP, CPAE
Beyond Distinction ™
and
Colorado Speaker Susan Frew, CSP
THE AI POWERED PROPOSAL - Turn Your Next Submission into a Revenue Machine
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Friday, October 9, 2026- 9:00AM to 1:00PM
(Networking Lunch at 12pm)
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In person location:
The Village Event Center
7173 S Havana St #600, Centennial, CO 80112
(Directions)Â
*IN PERSON EVENT *
Scott McKain, CSP, CPAE
Beyond Distinction™ Â
Becoming Unmistakably Valuable in a World Where “Different” Is No Longer Enough
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For years, speakers were told they needed to be different. But today, different is everywhere. If clients can easily compare you, they can just as easily replace you.
Beyond Distinction™ is about becoming the only choice for your clients—not better, not cheaper, not slightly different, but unmistakably valuable.
The greatest threat to your speaking, consulting, or coaching business may not be your competition. It’s irrelevance. Your signature talk or program may no longer align with what clients need today. Your sales approach may be outdated. And in an AI-transformed world, some of the very strategies that created your past success could be the things that make you less visible tomorrow.
What once made you unique can now be quickly copied, matched, or replaced. Clients move faster. Expectations rise. Loyalty becomes more fragile. The challenge is no longer simply to stand out—it’s to remain relevant, valuable, and essential over time.
On October 9, Scott McKain, CSP, CPAE, and recipient of NSA’s Cavett Award, will bring his acclaimed Beyond Distinction™ framework to NSA-Colorado and apply it directly to the realities facing today’s professional speakers.
And this won’t be a keynote where you simply sit and take notes. Scott is creating an interactive working session where you’ll examine your own business, ask questions, exchange ideas, and explore how you can create and sustain distinction in your speaking career.
Listen to Scott HERE on what to expect on October 9th!Â
What You’ll Take Away
- Discover how successful speakers evolve rather than defend old talks, programs, services, and promotional strategies—and where to invest your resources for what comes next.
- Understand why becoming unmistakably valuable—not merely different—is the key to winning the work.
- Learn a framework for anticipating changing client expectations and evolving the experience you deliver to create trust and engagement competitors cannot easily replicate.
- Examine your own positioning and value and leave with practical ideas for becoming more distinct, relevant, and essential to the clients you want to serve.
Don’t just ask how you can stand out. Ask what you stand for—and whether your marketplace clearly understands it.
About Scott:
Scott McKain, CSP, CPAE is the author of Beyond Distinction: How Leaders Transcend the Turbulence of an AI-Transformed World (Wiley, 2025) and several acclaimed books on differentiation, customer experience, and organizational relevance. His books Create Distinction and ICONIC have both received national recognition among the year’s top business books.
Having delivered more than 2,000 keynote presentations worldwide, Scott has worked with leading organizations including Cisco, BMW, Fairmont Hotels, SAP, and CDW. He is a member of both the Professional Speakers Hall of Fame and the Sales and Marketing Hall of Fame and is a recipient of the Cavett Award, the highest honor bestowed by the National Speakers Association.
Scott serves as the In-Residence Expert on Distinction and Relevance at High Point University. His work helps leaders and organizations move beyond simply being different to create the clarity, customer experiences, and lasting relevance that make them truly distinctive.
Susan Frew, CSP
THE AI-POWERED PROPOSAL Turn Your Next Submission into a Revenue Machine
Colorado Speaker
You wrote the proposal. You hit send. And then... crickets.
Sound familiar? You are not alone. Most speakers are losing bookings not because they lack talent, but because their proposals do not speak the language of the meeting planner. That ends today.
In this high-energy, laptops-open session, Susan Frew, Google AI Certified keynote speaker, former Fortune 20 VP, and author of Recoded, walks you through the exact AI-powered system she uses to craft proposals that win events. Step by step. Tool by tool. No guessing.
You will work live using NotebookLM, Gamma, ChatGPT, and Claude to research your audience, sharpen your pitch, structure your outcomes, and produce a polished proposal that positions you as the obvious choice. You do not need every subscription. You just need to show up ready to work.
You will leave this session with:
A proposal framework built around what meeting planners actually need to see
AI prompts you can reuse for every future submission
A Gamma-ready deck structure for your next pitch
Real-time research strategies using NotebookLM to nail audience relevance
A repeatable system that saves hours and wins more stages
This is not a "someday" session. This is a build-it-now session. Bring your laptop, bring your next speaking topic, and get ready to compete on awesome.
Seats at this session double as your unfair advantage.
Speaker: Susan Frew, CSP | Google AI Certified | Author, Recoded: Transform Your Business DNA with AI
Format: Laptops-open workshop | Hands-on | Beginner to intermediate AI users welcome
Tools used: NotebookLM, Gamma, ChatGPT, Claude (no need for all subscriptions)
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About Susan Frew, CSP
Susan Frew, CSP, is a Google AI Certified keynote speaker, AI business strategist, and author of Recoded: Transform Your Business DNA with AI. A former international vice president and general manager for a Fortune 20 technology company, Susan later became an Inc. 5000 CEO, scaling her home services business by 535%.
With more than 3,000 hours of AI training, Susan turns the hype around AI into practical, ethical, ready-to-use strategies that help businesses save time, cut costs, and grow. She also hosts the ** Compete on Awesome with AI ** podcast.
A longtime member of our NSA-Colorado community, Susan served as NSA-Colorado President from 2023–2024.
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Cancellation, Weather & Accessibility PoliciesÂ
Cancellation & Refund Policy:
Cancellations made at least 7 days prior to the event may receive a refund, minus a $5 processing fee. No refunds will be issued within 7 days of the event or after the event date.
Inclement Weather Policy:
The safety of our attendees, speakers, instructors, and volunteers is our priority. If severe weather is expected to affect an NSA-Colorado in-person event, a decision will generally be made at least 24 hours in advance. When feasible, the event may be moved to a virtual format rather than canceled or rescheduled. Registered attendees will be notified by email of any change to the event format, schedule, or location.
For NSA-Colorado Members: If you are unable to attend an event due to weather conditions, recordings of eligible Chapter Meetings are typically made available in your Digital Member Vault following the event.
Disability Access & Accommodations:
NSA-Colorado is committed to making our events accessible. If you have a disability and require a reasonable accommodation to fully participate in an NSA-Colorado event, please contact us at info@nsacolorado.org, preferably at least five (5) business days before the event, so we have adequate time to make arrangements. We will make reasonable efforts to accommodate requests received with less notice.
